Guiding you through Chicago's nuanced real estate market
Redden + McDaniel is a full service real estate firm located in Chicago providing remarkable service, unparalleled market intelligence and forward thinking strategies tailored to our clients' success.
We love Chicago; the rich history and character, the beautiful architecture, the uniqueness of each neighborhood and block, the unbeatable food and entertainment scene and the grit of the people that built this city. One of our greatest thrills is helping our clients build their life here and guiding them to the places they call home.
Zack and Chase partnered to form
Redden + McDaniel at the beginning of 2020.
They are long-term colleagues aligned in their obsession of providing excellent service and contributing to Chicago communities and culture.
More than the traditional real estate agent
Involved in all facets of the real estate industry, we are active property investors and have our general contractor’s license. We always have a few projects in the works on the side and love to lend our clients insight into every realm of the real estate and construction industry.
SERVICES
Working with us
Trusted and experienced in the community, we are a rapidly growing real estate brokerage providing unmatched service to both sellers and buyers.
available | communicative | savvy | knowledgeable | approachable | trustworthy
275+
HOMES SOLD
SINCE 2020
$150 million
TOTAL SALES
SINCE 2020
15+
YEARS OF COMBINED EXPERIENCE
Selling Your Home with Confidence
Strategic Pricing to Maximize Your Profit
We don’t just price your home—we position it for success. Using a custom market analysis that blends historical trends, real-time data, and buyer demand insights, we help you sell at the highest possible price in the shortest amount of time.
Expert Guidance on Design + Home Improvements
Not all upgrades are worth the investment—but we know which ones are. With deep experience in design, staging, and home improvements, we help you make smart, high-impact updates that elevate your home’s value without unnecessary spending.
Marketing That Captures Buyers’ Attention
First impressions matter. We showcase your home with professional staging, high-quality photography, and compelling listing descriptions. Our marketing spans print, email, social media, and direct outreach—crafted to connect with the right buyers.
Seamless Communication, Every Step of the Way
Selling a home can feel overwhelming, but we make it simple. With proactive updates and performance tracking, you’ll always know where things stand. We anticipate questions before they arise and keep everything moving forward.
Expert Negotiation to Maximize Your Bottom Line
From handling multiple offers to navigating inspection negotiations, we advocate fiercely for your best outcome. Our experience and data-driven approach ensure you get the best price, the best terms, and the smoothest possible closing.
Buying a Home with Confidence
Deep Market Knowledge + Boutique Expertise
We are deeply connected to Chicago’s neighborhoods, continuously studying market shifts and trends. Our boutique approach ensures thoughtful, personalized guidance—helping you uncover the best opportunities, both on and off the market.
Strategic + Data-Driven Negotiation
Winning in this market takes more than just a strong offer. We analyze the numbers, assess competition, and craft negotiation strategies that help you secure the right home with the best possible terms—without unnecessary risk.
Education + Transparency at Every Step
We believe an informed buyer is an empowered one. From market insights to contract details, we ensure you understand each step so you can move forward with clarity and confidence.
Fierce Advocacy with Thoughtful Protection
We fight for you while keeping your best interests at the forefront. Our balanced approach helps you win the right home—without costly missteps.
A Personalized, Human Approach
Buying a home is more than a transaction—it’s a life moment. We listen intently, guide you through the ups and downs, and help you find a home that’s the right fit for your lifestyle and future.
Browse our recent listings
RECENT WORK
Chase McDaniel
PARTNER + BROKER
